Targeting Your Retail Market

Over the past decades, there have been complete changes in the general retailing business. What was once a made to order market for clothing has now changed to a ready to wear market? Many retailers now have a storefront where people could browse and choose their clothing rather than wait for it to be selected, sewn and shipped like centuries back. There are many types of retailers today, from department stores and discounts store to specialty stores and seasonal retailers. Each has its own benefits and disadvantages.
Today, many clothing boutiques sell their clothing and other accessories not only through brick and mortar stores but also through online websites. Unlike larger department stores, most clothing retailers are now trying to narrow their clothing line and serve a specific target market.  Having a niche clothing line will allow the retailers to help concentrate on their single product line and help make their store a success. These niche stores can be targeted for only mens clothing, kids wear, ladies clothing or maternity wear, etc.
Retailers who are planning to open a specific line of clothing boutique, first need to find the right target market. Defining a narrow target market is the key to having a successful clothing store, whether it operated locally or online. A well-defined target market identifies customers based on many factors such as gender related segments, age related segments, geographic considerations and so on. Fashion is an expression of individuality. Different groups of people respond to fashion in different ways and in different styles of dinner suits.
Many small clothing retailers and manufacturers mainly focus on demographics, needs and personalities when segmenting their markets. This will help them identify customers who are likely to buy their products and also allow them to reach their consumers better through advertising and other marketing techniques. Some of the types of key segments used in retail clothing are given below.
•    Gender related segment – most small clothing stores make general use of gender segments such as clothing line for women or mens clothes online with best discount offers. These clothing lines can also be sub-divided into business or casual attire for both genders.
•    Age related segments – demographic or another important factor is age that many clothing retailers need to consider to determine their buying consumers. For example, if the clothing line is targeted to teenage girls, infants or toddlers, etc.
•    Geographic segments – all clothing retailers know that consumers clothing preference vary in geographical areas or different regions. Geographic considerations are mostly based on the factors of weather and regional styles. For example people living in cold areas would prefer jackets and coats rather than shorts or cotton dresses.

How To Prevent Acne

Acne or most commonly known as pimples, is the inflammation of the skin when the oil glands underneath the hair roots get infected by bacteria. Acne is a problem that everyone will have to face at some point in their life. Teenagers are the main group who are prone to acne. With the hormonal changes, acne starts to show. Other main reasons of acne are stress, less sleep, excessive oil and other heaty food intake, over-use of make up etc. However, acne can be prevented or reduced by considering the simple tips below.

1.    Keep you face clean
During the day, your face goes through a lot. It will be exposed to dirt, dust, UV rays of the sun and many more harmful things. The main step you need to follow is keeping your face clean. Wash your face twice daily with mild soap or a face wash of good quality products. For example, Benzac face wash will be ideal for this. Remember not to wash too much and not use harsh soap since it can dry your skin and make it worse. After you wash your face, wipe it by a soft towel. Also make sure you wash and replace your towels with new ones often. If not it will cause skin irritation.

2.    Moisturize
Acne products can cause dryness and skin peeling. The chemicals added to them such as benzoyl peroxide, salicylic acid, glycolic acid or lactic acid that is used to kill bacteria can be very harmful to your skin. Look for products which ‘noncomedogenic’, which means ‘will not cause acne’.

3.    Try acne products
You can always over the counter ointments and creams to reduce acne. As mentioned above, you can also use a face wash such as Benzac face wash to clean and keep your skin healthy. However, you should be very careful when selecting skin products. Check if they have harmful ingredients. When using any skin product, first you should try on a small and see if it causes irritation or redness. If not, you can go ahead in using them. If you are not sure, do not hesitate to ask a dermatologist about the roksen dry skin cream for you. Also make sure you choose the correct products for the correct skin type.

4.    Reduce make up
The chemicals in make up can harm your skin immensely, especially if you are a person who requires wearing heavy make up most of the time. Make up will cover your skin pores which will not allow your skin to breathe. This causes oil to produce and then it will get infected.  Hence minimize wearing make up as much as possible. Also, do not use oil based make up. Go for mineral products.

These are a few simple things you can do to prevent acne. You cannot stop acne, but what you can do is reduce the amount of it. Also keep in mind the basic things as having a healthy diet, getting enough sleep, exercising and staying fit are also necessary to prevent acne.